Having finished work on shows in London, Paris, Milan and New York, it was time for our fantastically talented team to take their expertise to other far-flung destinations – including Seoul Fashion Week! Here’s Elena’s report on how Team Neville took Seoul by storm…
“I was privileged to be a guest at Seoul Fashion Week while I was managing my Neville team during their debut show at this prestigious international event. Working at fashion weeks around the globe and spending so much time backstage has become a regular part of my life and, with the promise of some fresh international invitations, it’s probably going to happen even more frequently!
“I was impressed with all the collections I’ve seen at Seoul Fashion Week and, in my opinion, it’s not surprising that almost everything these days – from technology and food to music, film and fashion – has been very much influenced by creative forces from this amazing Asian city.
“All the shows had a high level of execution bar one very important part; that final touch of grooming which involves hairstyles, nails and make-up. Backstage, each show was almost overcrowded and while the hair and beauty teams worked very hard, the level of expertise of the stylists was next to zero. With most hair teams that I saw, I couldn’t guess who was the head creative director for the show. The majority of hairstyles also looked similar to each other, with no distinct features or originality.
“For these reasons, the Lie Sang Bong show styled by the Neville team definitely stood out. We took great pleasure in visiting Mr Lie’s showroom in Seoul’s fashionable Gangnam district where he held the fittings for the show. The showroom was such a great mixture of art and fashion that I couldn’t help but Instagram (follow us on NevilleSalon) and share immediately with the rest of the world while our top man, Stephen Low, was creating and practicing the hairstyles.
“What was also amazing was that the Neville team was able to work with Korean stylists who were extremely happy and grateful to assist us for Seoul Fashion Week show. It was definitely a highlight for me to witness their enthusiasm and willingness – they even enquired about “where else in the world they would be able to help us.
“The proudest moment for me was when the main show at Seoul Fashion Week chose to work with the Neville team and for that I have to thank the expertise of our brilliant Neville stylists – a huge well done to the Neville boys!”